Tip 1: Remove when not in use
Take your jewelry off before showering, sleeping, or working out.
A little care keeps it yours.
the care guide
Worn often. Kept longer.
Our pieces are made of 14K Thick Gold-Plated Brass and High-Quality Zirconia. With proper care, your jewelry is designed for lasting wear and can maintain its shine over time.
Tip 2: Avoid chemicals
Avoid direct contact with perfume, lotion, hairspray, chlorine, saltwater, and sweat, as these can wear down the plating over time.
Tip 3: Keep it dry
Take your pieces off before showering, swimming, washing the dishes, or exercising. Moisture is the fastest way to dull the shine.
Tip 4: Wipe after each wear
Gently wipe your piece with a soft, dry microfiber cloth after wearing to lift off any oils and sweat.
Tip 5: Clean with care
If needed, use lukewarm water and mild dish soap to clean your jewelry, then dry immediately. Avoid soaking, scrubbing, or using jewelry cleaners as they can wear down the plating over time.
Tip 6: Store it separately
Store each piece in its pouch or an airtight bag to help protect the plating and minimize oxidation.
Tip 7: Handle stones with care
Avoid hard knocks and harsh chemicals to help keep the stones clear and secure.
14K Gold Plated
Our gold plated is crafted with a thick layer of 14K solid gold over brass, designed to balance durability with a more accessible price point.
Unlike typical gold-plated jewelry, our plating exceeds industry standards with a 2.5 micron layer of gold, 5x thicker than the standard 0.5 micron. Each piece is also treated with a protective coating to help slow down tarnishing and extend the life of the plating.
Cubic Zirconia
Our cubic zirconia is selected for its clarity, brilliance, and durability, offering the look of fine jewelry stones at a more accessible price point. Each stone is carefully set to complement the design while maintaining its sparkle for everyday wear with proper care.
Warranty
Every SERA piece is covered for manufacturing defects reported within 4 weeks of purchase (loose or missing stones from craftsmanship defects, faulty clasps, closures, or hardware). Approved claims are repaired free of charge; shipping to and from the service centre is the customer's.
Not covered: wear and tear, impact damage, improper storage or care, chemical or moisture exposure, unauthorized repairs. To claim: order number + clear photos + a short description. Review within 3 to 7 business days.
If your piece needs extra care, feel free to reach out. We'll help you figure out the best way to restore it.